50% Lower CPA and +25% Revenue in 30 Days
How Creaitiv helped Tinned Fish Club transform their creative performance using AI-powered insights
Case Study: Tinned Fish Club
Using the Creaitiv platform, we identified key opportunities for new creative, such as tinned fish recipe videos and unique unboxing content. On the Google side, we restructured their account and launched a Performance Max campaign.
Within the first 30 days, our data-driven approach resulted in a 50% lower CPA and a 25% increase in month-over-month revenue.
CASE STUDY: PHANTASMAGORICAL
How We Took a Struggling Fashion Brand From Losses to Profitability—Using AI Creative Intelligence.
CHALLENGE
Phantamagicorical was facing rising CPAs, creative fatigue, and an unprofitable Meta program. Their content wasn’t resonating, and they lacked clarity on what type of creative to test next.
WHAT WE DID
Using Creaitiv App’s AI-driven creative analysis, we broke down the DNA of their existing assets:
- Most effective hooks
- Best-performing framing & visual structure
- Brand-consistent vs. off-brand aesthetics
- Messaging styles that drove conversion
- Optimal motion vs. static performance patterns
With these insights, we:
- Identified new winning creative angles grounded in data.
- Activated our influencer/creator network to source creators whose style matched the brand’s whimsical, fashion-forward aesthetic.
- Produced a new library of content—UGC, stylized lifestyle assets, demos, and narrative-driven videos.
- Rebuilt the media buying system, focusing on structured creative testing and profitable scaling.
RESULTS
- Hit the brand’s profitability target for the first time.
- Reversed declining ROAS through data-informed iteration.
- Delivered ongoing streams of new, on-brand creator content.
- Built a sustainable acquisition engine through creative intelligence.
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